IS Eyewear was born when Canadian pro-rider Devun Walsh wanted to make a goggle better suited for big mountain, freestyle riding. Back in ’97, Walsh and his friends wanted more style options and better performance in a goggle so they created “Iris Snow” which was later changed to “IS”. Their frames are creative and bolder in style, with a largely neon color palette. More recently IS has launched their line of men’s and women’s sunglasses, offering classic and oversized shapes in a variety of lenses and colorways.