Boasting original artwork from each shop, local riders can high-five and rep their hometowns at the same time. Co-founders Erik & Bjorn Leines summarized the inspiration for the project by stating;

“The feeling of going in to a real snowboard shop for the first time is a mixture of wonder, intimidation, and stoke. It’s usually the moment when you become snowboarder and stop being “someone who snowboards”. We wanted to let these shops have total control… and give the ability to fly the flag of people that bust ass every day to make sure that snowboarding stays awesome…they are the heart of snowboarding, and deserve to be recognized.”

Nicely put, Celtek. [and hey, have you thought about adding any East Coast shops? hint, hint...]