Bjorn Leines
Volcom IP2 Premiere
On 20, Sep 2012 | No Comments | In Events | By Justin
Come to the Cakeshop this Friday Sept. 21st to see the new movie from Volcom IP2. Volcom riders traveled the globe filming “Individually Produced Parts” aka IP2s. Each rider’s segment is a mixture of their own personality, theme, and creativity. Featuring riding from: Curtis Ciszek, Jamie Lynn, Zac Marben, Bryan Iguchi, Bjorn Leines, Scott Blum, Seth Huot, Dan Brisse, Dyan Alito, and more.
Doors Open: 8PM
Location: Cake Shop 152 Ludlow Street, New York, N.Y.
Celtek SLSH Collection
On 11, Nov 2010 | No Comments | In News | By Lisa
CELTEK is one of our favorite brands at Mount Everest. Not only do they make solid product, but their support for grassroots causes shows that they’re good guys too. The Clan backs unique art, riders from all walks of life and a cause close to our hearts; local shops. Recently, CELTEK collaborated with 8 core shops to develop pipe gloves individually designed to rep each one. The SLSH Collection, which stands for “Support Local & Support Here”, features signature models for retailers that supported the brand from it’s early days and will be available soon at Milosport, the Youth Shelter Supply, Easy Rider, Shred Shop, Tactics, World Boards, Evo, and Damage.
Boasting original artwork from each shop, local riders can high-five and rep their hometowns at the same time. Co-founders Erik & Bjorn Leines summarized the inspiration for the project by stating;
“The feeling of going in to a real snowboard shop for the first time is a mixture of wonder, intimidation, and stoke. It’s usually the moment when you become snowboarder and stop being “someone who snowboards”. We wanted to let these shops have total control… and give the ability to fly the flag of people that bust ass every day to make sure that snowboarding stays awesome…they are the heart of snowboarding, and deserve to be recognized.”
Nicely put, Celtek. [and hey, have you thought about adding any East Coast shops? hint, hint...]